Recently, Nokia has launched a series of new machine 1050, it does not have the strong performance of CPU, there is no intelligent operating system, the price is only 169 yuan. And repeatedly frustrated in the high-end market in Nokia, low-end 1050 is sold out. In many places a lot of Chinese market, still can see the feature phone brand, and these feature phone has to enter the profession trend. There are a lot of Chinese people's old friends, such as Yafeila countries, is still functional machine hit the world. Popular in the intelligent mobile phone today, functional machine in the end there is no market? The answer seems to be yes.
No one can deny the fact that intelligent mobile phone brings great convenience to us, therefore also spawned a mobile Internet market. But the complex function of single function, the former is not necessarily a good. The occurrence of the Ya'an earthquake events will suffice. Many functions of intelligent mobile phone, all need to use the network, whereas in the disaster, often communication busy even interruptions, then the function of complex, intelligent mobile phone power consumption potential becomes cumbersome, even intelligent mobile phone that AGPS Hao can even because the network interruption performance drop.
At this time, feature phone strong endurance and resistance to fall can often play a major role in the critical moment, to save a life. In fact, many feature phone is also to this transformation, old mobile phone, mobile phone, mobile phone of three children, these types are basically the continuation feature phone. Sometimes, the more simple things are often more reliable.
The low-end market remained hot
Despite the high streets and back lanes of intelligent mobile phone everywhere, although many people think that the intelligent mobile phone has long dominated the market, but from the beginning of this century the first intelligent mobile phone market, until 2013, intelligent mobile phone market share is more than 50%. Nokia has said that, although the mobile phone penetration rate is rising, but this world there are 2700000000 people have not used the mobile phone. Countries around the world development is not balanced, especially in Africa, is an extremely to be developed feature phone market, relatively low cost, for the opening of these countries and regions of the market feature phone may be more fighting, only the pursuit of the interests of capital will not miss this opportunity.
In order to Nokia as an example, the fourth quarter of 2012, Nokia has good financial situation, this because the Asha series feature phone Nokia sold in India, Eastern Europe, Africa and Latin America, and sales growth. For Nokia, high-end mobile phone failure has been frustrating, but if the function machine market in full retreat, is likely to be a fatal blow to the Nokia real. In addition to Nokia outside, there are a lot of enterprises, development is still working on the function of machine, large manufacturers including Philips, Samsung, Nokia has not stopped the development of functional machine. Domestic manufacturers including MTK, Hisense also has a special liking for function machine, not because they can't put R & D and sales function machine, because the market is profitable. Also because of this, as long as the function of machine has enough profit rates, and can pull and intelligent mobile phone price gap is quite big, function machine will always exist.
The game is simple and complex
In the commercial society, not all complex products are welcome. The intelligent mobile phone Nokia war defeat reason apple is apple operation greatly simplifies the complexity of the intelligent mobile phone. When a function has many methods, and apple is just to give you a way, it is this minimalist, just let the intelligent mobile phone quickly into the thousands of households. It is apple, aware of the traditional PC and notebook market although the function is perfect, almost be equal to anything, but people still need a simple function of the product, so Apple creates a flat market, but also to allow the PC and notebook market recession cycle. Functions of complex products is not necessarily good, simple function of the product is not good, the simple feature phone, it is the biggest selling point.
Of course, it is undeniable, intelligent mobile phone with more and more low threshold, may in the near future, the vast majority of mobile phone market will be the installation of intelligent systems, however, humans need some single function in the specific environment. Perhaps, in the future there will be an intelligent system but the function of a single product, this product, is the ultimate evolution of morphological feature phone.
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